The Mothercare group operates through three distinct channels to market; UK stores, Direct (being the in-home and in-store internet-based businesses and catalogue mail order), and International, under which the group franchises (or participates in joint venture) operations delivering the Mothercare brand retail operations in overseas markets.
The Mothercare brand is synonymous with children and parenting. it carries with it a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children. this brand is passionate about its commitment to offering customers a multi-channel shopping environment through retail stores, catalogues and the internet, so that parents can meet the needs and aspirations for their children, worldwide.
Gurgle.com is a social networking site targeted at new parents and leverages the expertise and authority of the Mothercare brand via the provision of specialist information.
Our global reach
The group sources the products it sells globally so as to anticipate and meet the needs of its customers. We do this by having people in our key operating countries. Whilst the principal office of the group is in the United Kingdom, it has invested significant resources in its sourcing and supply chain operations in Shanghai, Hong Kong, Bangalore, Singapore and the United Arab Emirates so that we can better understand and serve our customers' needs. Our buying and sourcing teams develop innovative products with our manufacturers; our supply chain partners help us deliver them through our warehouses to stores around the world where finally our retail and customer teams deliver specialist service to our customers. This specialist knowledge and service differentiates us from the competition thereby enhancing the Mothercare brand.
Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. Mothercare opened its first store in 1961 in Surrey. Initially the business focused on pushchairs, nursery furniture and maternity clothing, but it subsequently expanded its range to include clothing for children up to the age of five and later up to the age of eight. It now offers a wide range of maternity and children's clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys through its retail operations in the United Kingdom, and also operates internationally through franchises in Europe, the Middle East, Africa and the Far East under the 'Mothercare' brand name.
The business started its mail order business in 1962. In 1972, Mothercare first became a public company, and in 1982 Mothercare merged with the Habitat chain of retailers to form Habitat Mothercare plc. In 1984, Mothercare began to expand internationally through entering into franchise arrangements with select partners in chosen countries. In 1986, Habitat Mothercare plc merged with British Home Stores plc. During the 1990s the merged group was rationalised. In 2000, Mothercare became the sole brand and the holding company's name was changed to Mothercare plc.
Gurgle.com, a social networking site for new mothers was launched in 2007.